STRATEGY · CREATIVITY · OPPORTUNITY
SEEKING WIDER POSSIBILITIES FOR YOUR BUSINESS.
And the opportunities that make them possible.
I take a wider view of your business, its people, customers, culture and ambitions, alongside what's changing in the world around it, to uncover opportunities and possibilities that might otherwise be missed.
THE BIGGER PICTURE
Looking beyond the business.
I like to understand a business as a whole, from its culture, customers and products to its people, brand, marketing, sales and ambitions. But understanding the business itself is only part of the picture.
I'm equally interested in what's changing around it. How people are behaving, what they value, how culture is shifting and where technology, design and emerging trends might be taking us next.
Bringing these disparate perspectives together can reveal hidden opportunities while they are still emerging in markets and culture, before they become obvious to everyone else. It might be a new audience, a stronger proposition, a product or service, a partnership, a shift in brand or marketing, or even a different direction for the business.
WHAT I BRING
Different disciplines.
One perspective.
My experience spans brand, marketing, business development and creative direction, but I don't see these as separate disciplines. They overlap constantly, and understanding how they connect makes it possible to see a business more clearly and identify where the greatest opportunities might lie.
These are some of the main areas I bring to a business, but they rarely exist in isolation. I also look at the intersections around them, from customers, culture and commercial models to systems, technology, data and emerging behaviours. My starting point isn't a particular discipline. It's the business itself, and where the investigation leads.
01
Brand &
Positioning
Understanding what makes a business distinctive, how it is currently perceived and how its brand can better reflect what it is, where it is going and the people it wants to reach.
02
Marketing &
Growth
Connecting marketing to the wider commercial objectives of the business, understanding who we need to reach, why they should care and how best to engage them..
03
Business Development
Looking beyond existing customers and markets to identify new audiences, relationships, partnerships, propositions and opportunities for growth.
04
Creative
Direction
Bringing ideas, identity, communication, content and experience together with a strong creative point of view, while being willing to explore unexpected possibilities.
05
Culture
Alignment
Understanding the culture within a business and how it connects with the brand it presents to the world, while recognising the changing values, behaviours and expectations of the people it wants to reach.
The value isn't any one of these disciplines. It's knowing how they work together.
SELECTED WORK
Thinking made tangible.
Ideas are one thing. Real impact is another. Here are two examples of how joining up different perspectives has helped businesses see new opportunities and move forward.
01
LAKE COTTAGES
Reframing an established holiday business.
Lake Cottages already offered a compelling experience, but its brand and digital presence didn't communicate it or reach its full potential. I saw an opportunity to make the business more distinctive and visually desirable from the very first digital encounter, while broadening its appeal, particularly among younger families. I then reshaped the brand, positioning, website and visual communication around that opportunity.
THE RESULT
A stronger direct-booking business, increased revenue and longer stays, with the repositioning helping Lake Cottages reach a broader audience.
BRAND · POSITIONING · WEBSITE · CREATIVE DIRECTION
02
PRESTIGE RECRUITMENT GROUP
A long term relationship spanning brand, marketing and commercial development.
For more than a decade I've worked alongside the directors of Prestige, helping shape the business across brand, marketing, digital, creative direction and wider commercial opportunities as the company and recruitment market have evolved. We built a brand that stood apart in the sector, introducing social media, content marketing and social proof well before they became widely adopted within recruitment.
THE RESULT
More than a decade of continuous brand, marketing and digital evolution, keeping Prestige ahead of changes in recruitment, pioneering new approaches to marketing and helping the business remain distinctive, relevant and commercially competitive.
BRAND · MARKETING · BUSINESS DEVELOPMENT · CREATIVE DIRECTION
Sometimes a different perspective is all it takes.
If you're rethinking your business, brand or direction, I can help you make the connections and explore where the opportunities might be.
Often, the biggest opportunities sit between what a business already has and the creative ideas that connect it to where it could go next. Sometimes it just takes a fresh perspective to bring those possibilities into view.